Built in Denmark. Ready for battle.

JOIN THE
SHARK SIDE.

Brand guidelines for a high-performance gaming brand built on expertise, raw power and the ambition to win.

SHARK GAMING®V1.0 / AUG 2026SCROLL TO DIVE DEEP ↓

01 / Brand core

WE DON'T
BUILD PCs.
WE BUILD
ADVANTAGE.

Shark Gaming creates powerful, tailored high-end gaming computers for players who refuse to compromise.

Assembled by experts in Denmark and rooted in e-sport, every system turns carefully selected components into reliable performance.

PositioningThe Danish high-end gaming specialist for serious players.

OUR AMBITION

TO BECOME THE NORDICS’
PREFERRED BRAND FOR
SERIOUS GAMERS.

02 / Brand principles

Performance first

Everything points back to raw power, speed and a better gaming experience.

Built by experts

We make the complex simple and build with professional pride.

Made for players

We speak with gamers - authentically and without empty superlatives.

03 / Who we play for

ONE BRAND.
FOUR MINDSETS.

The data reveals four distinct paths to the right rig. We meet both gamers and people buying for someone else with the right balance of performance, guidance and confidence.

01 / OLIVER

The young gamer

Under 18, buying for himself and guided by specifications, value for money, friends and social platforms.

Value · Social proof · Performance

02 / METTE + LARS

The confident giver

Buying for a child, partner or another adult and looking for clear choices, reviews and reassuring guidance.

Guidance · Trust · Simplicity

03 / MAGNUS

The tech enthusiast

A technically confident self-buyer who expects benchmarks, in-depth specifications and advanced configuration.

Data · Customization · Control

04 / ERIK + SOFIE

The guided self-buyer

Buying for themselves without deep PC knowledge and looking for inclusive language, clear recommendations and less jargon.

Clarity · Inclusion · Support

04 / The logo

CLEAR SPACE = HEIGHT OF “S”

Primary use

Use the blue and white version on black and very dark backgrounds.

Clear space

Maintain minimum clear space equal to the height of the “S”.

Minimum size

Digital: 140 px. Print: 35 mm.

NEVERStretchRotateRecolor randomlyAdd effects

05 / Color system

POWER IN
EVERY PIXEL.

Shark Blue#255BEEPrimary

Electric Cyan#25FFEEEnergy

Black#000000Premium

Pure White#FFFFFFClarity

70% BLACK / WHITE 20% SHARK BLUE 10% ELECTRIC CYAN

06 / Typography

HEADLINES / CRITERIA CF

FAST.
FOCUSED.
FEARLESS.

BODY / INTER

Designed to perform.
Built to be understood.

Inter creates calm, precision and excellent readability. Use Regular for body copy, Medium for labels and Semi Bold for emphasis.

H1 / 72-120H2 / 48-72BODY / 16-20LABEL / 12-14

07 / Tone of voice

KNOW
THE GAME.
KEEP IT HUMAN.

Expert, energetic and gaming-oriented. We combine technical credibility with direct language that works for experts and first-time buyers alike.

Expert, not elitist

Explain performance clearly. Translate specifications into tangible value.

~~“Advanced hardware configuration.”~~“More FPS. Less waiting. Pure performance.”

Energetic, not chaotic

Use short, active sentences. One strong message at a time.

~~“Insanely crazy power!!!”~~“Turn it up. This rig can take it.”

Gaming-native, never gatekeeping

Speak naturally to gamers without assuming technical knowledge, gender or experience.

~~“You obviously know which GPU you need.”~~“Tell us what you play. We will match you with the right power.”

08 / Messaging

WORDS THAT
HIT HARD.

Master line