Performance first
Show what the product helps the player achieve.
Shark Gaming / Brandbook 2026
THE RULES.
NOT THE NOISE.
Logo, colors, typography, copy and layout. Use this page when you create something for Shark Gaming.
01
Brand core
What we stand for
PositioningThe Danish gaming specialist that makes high-performance PCs easy to choose.
Built by experts
Make technical choices clear and useful.
Made for players
Speak like a gamer. Never exclude beginners.
02
Logo
Keep it untouched
Background
Use this version on black or very dark backgrounds.
Minimum size
Digital: 140 px wide
Print: 35 mm wide
Never
Stretch, rotate, recolor or add effects.
03
Colors
Four colors. Clear roles.
#255BEE#25FFEE#000000#FFFFFFUse black and white as the base.Blue carries the brand. Cyan is an accent — use it sparingly.
04
Typography
Two typefaces
FAST.
FOCUSED.
FEARLESS.
Bold, uppercase and short.
Clear at every size.
Use Regular for text, Medium for labels and Semi Bold for emphasis.
- Headline
- 48–120 px
- Body
- 16–20 px
- Labels
- 14–16 px
05
Tone of voice
Expert. Direct. Human.
Explain the benefit
Keep the energy controlled
Never gatekeep
One message at a time.Use plain language for guidance, prices and specifications. Translate for meaning — not word for word.
06
Layout
Make the message obvious
Shark GamingNO FRAME
NO FRAME
LEFT BEHIND.
Built for the games you play.
SHOP GAMING PCs →- One headlineSay the most important thing first.
- One supporting messageExplain the value in one short sentence.
- One primary actionMake the next step easy to find.
- Leave room to breatheKeep text away from edges, products and faces.
07
Approved messages
Start here
08
Assets