Built in Denmark. Ready for battle.

UNLEASH
THE BEAST.

Brand guidelines for a high-performance gaming brand built on expertise, raw power and the ambition to win.

SHARK GAMING®V1.0 / AUG 2026SCROLL TO DIVE DEEP ↓

01 / Brand core

WE DON'T
BUILD PCs.
WE BUILD
ADVANTAGE.

Shark Gaming creates powerful, tailored high-end gaming computers for players who refuse to compromise.

Assembled by experts in Denmark and rooted in e-sport, every system turns carefully selected components into reliable performance.

PositioningThe Danish high-end gaming specialist for serious players.

OUR AMBITION

TO BECOME THE NORDICS’
PREFERRED BRAND FOR
SERIOUS GAMERS.

02 / Brand principles

Performance first

Everything points back to raw power, speed and a better gaming experience.

Built by experts

We make the complex simple and build with professional pride.

Made for players

We speak with gamers - authentically and without empty superlatives.

03 / Who we play for

ONE BRAND.
THREE MINDSETS.

From a first serious setup to a tournament-ready rig. We meet customers at their level of ambition.

The committed gamer

Wants high FPS, stability and a setup that matches their ambitions.

Performance · Customization · Status

The competitor

Demands responsiveness, reliability and proven power.

Speed · Precision · Reliability

The confident buyer

Wants expert guidance and a powerful solution without the hassle of building it.

Guidance · Quality · Service

04 / The logo

CLEAR SPACE = HEIGHT OF “S”

Primary use

Use the blue and white version on black and very dark backgrounds.

Clear space

Maintain minimum clear space equal to the height of the “S”.

Minimum size

Digital: 140 px. Print: 35 mm.

NEVERStretchRotateRecolor randomlyAdd effects

05 / Color system

POWER IN
EVERY PIXEL.

Shark Blue#255BEEPrimary

Electric Cyan#25FFEEEnergy

Black#000000Premium

Pure White#FFFFFFClarity

70% BLACK / WHITE 20% SHARK BLUE 10% ELECTRIC CYAN

06 / Typography

HEADLINES / CRITERIA CF

FAST.
FOCUSED.
FEARLESS.

BODY / INTER

Designed to perform.
Built to be understood.

Inter creates calm, precision and excellent readability. Use Regular for body copy, Medium for labels and Semi Bold for emphasis.

H1 / 72-120H2 / 48-72BODY / 16-20LABEL / 12-14

07 / Tone of voice

KNOW
YOUR SHT.
KEEP IT HUMAN.*

Expert, energetic and gaming-oriented. Technical credibility expressed in direct language.

Expert, not elitist

Translate specifications into tangible value.

~~“Advanced hardware configuration.”~~“More FPS. Less waiting.”

Energetic, not chaotic

Use short, active sentences.

~~“Insanely crazy power!!!”~~“Turn it up. This rig can take it.”

Gaming-native, not cringe

Use gaming culture naturally.

~~“Hey fellow gamers!”~~“Your next win starts here.”

08 / Messaging

WORDS THAT
HIT HARD.

Master line